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    <roleTerm type="text">Additional Author</roleTerm>
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  <name type="personal" authority="">
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   <title>Radical Marketing</title>
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    <roleTerm type="text">Primary Author</roleTerm>
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   <title>Pemasaran Jasa (Service Marketing)</title>
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   <title>Pemasaran Dasar-Dasar Pendekatan Manajemen Global</title>
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   <namePart>E. Jerome Mccarthy</namePart>
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    <roleTerm type="text">Additional Author</roleTerm>
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  <name type="personal" authority="">
   <namePart>Jr. William D. Perreault</namePart>
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  <name type="personal" authority="">
   <namePart>Cannon, Joseph P.</namePart>
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    <roleTerm type="text">Additional Author</roleTerm>
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   <title>Pemasaran Dasar :</title>
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   <namePart>McCarthy, E.Jerome</namePart>
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    <roleTerm type="text">Additional Author</roleTerm>
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   <namePart>Perreault, William D.</namePart>
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  <identifier type="isbn">9789796915101</identifier>
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  <titleInfo>
   <title>Sejarah Perjalanan Bisnis Coca Cola Global :</title>
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   <namePart>Rumambi, Leonid Julivan</namePart>
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  <titleInfo>
   <title>Komunikasi Pemasaran Strategi dan Trik Dilengkapi Analisis Sostac dan Stop-Sit</title>
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   <title>Perilaku Konsumen :</title>
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  <titleInfo>
   <title>Paradigma Baru Dalam Manajemen Ritel Modern</title>
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   <namePart>Sujana, Asep ST</namePart>
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   <title>Manajemen Bisnis Waralaba</title>
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   <namePart>Sumarsono, Sonny</namePart>
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   <namePart>Laksana, Fajar</namePart>
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  <identifier type="isbn">9789797563462</identifier>
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   <title>Manajemen Eksekusi Bisnis</title>
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   <namePart>Kodrat, David Sukardi</namePart>
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  <identifier type="isbn">9789797566074</identifier>
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   <title>Pemasaran Internasional = International Marketing</title>
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  <name type="personal" authority="">
   <namePart>Cateora, R. Philip</namePart>
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  <identifier type="isbn">9789796914104</identifier>
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   <place>
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